Identifying Your Target Audience
Posted on 06/03/2019
In the marketing world, there’s nothing quite as crucial as an audience. Before you can sell something, you first have to know who you’re selling to. In this case, the who is practically more important than the what. And if you ask any successful business owner about the most vital part of marketing, they’ll undoubtedly say the same thing: Know. Your. Market.
However, knowing your market is often easier said than done. You start with a product that you want to sell, but you’re not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.
Evaluate current customers.
Check on the competition.
Analyze the product.
Knowing your market is critical to any successful business. However, it can sometimes present a challenge. As you navigate your company, keep these ideas in mind for how to identify your target audience, connect them with your product or service and grow the business.
K & M Printing Co.
1410 N. Meacham Road • Schaumburg, IL 60173
Phone: 847.884.1100 • Fax: 847.884.1286