Cross Media Marketing
According to the Direct Marketing Association, 42% of people prefer to respond to direct mail online. Other studies show that personalized URLs (aka PURLS) can boost response rates 2-5 times more than regular direct mail alone.
With a well designed cross media marketing program, you can connect with your target market through numerous media channels and see a significantly increased response rate.
K & M Printing Co.
1410 N. Meacham Road • Schaumburg, IL 60173
Phone: 847.884.1100 • Fax: 847.884.1286